Outsight Request access

Brand observability for D2C brands, SaaS companies and their investors

See your brand
from the outside.

Outsight reads every review, post and complaint about your brand, on marketplaces and app stores, G2 and Trustpilot, Reddit, YouTube, Instagram and the news. It ties each one to the product it's about and tells you what is going wrong, where, and whether it's getting worse. Every week.

Request access How it works

  • Public sources only
  • Nothing to install
  • Set up with you by our team
NNorthwind Foodsnorthwindfoods.in · food & drink · 9 channels Weekly update ready · Mon 27 Oct
Headline

Complaints that the coating melts in transit rose to 21% of 1–3★ Protein Bar reviews this quarter, led by Amazon.in and Flipkart. Praise for taste held steady.

Reviews read
11,082
Mentions
2,626
Average
4.4★
Rated 1–3★
7%
Top issuesshare of 1–3★ reviews · this quarter
  1. Coating melts in transit21%Rising
  2. Too sweet14%Steady
  3. Chalky texture9%Easing
  4. Short or wrong items6%New
  5. Wrapper hard to open3%Too few to call
By channel
  • Amazon.in4,812
  • Brand store3,960
  • Flipkart1,204
  • Instagram1,120
  • BigBasket706
  • Reddit412
Evidence

“The chocolate layer had completely melted and stuck to the wrapper.”

Amazon.in · 2★ · Protein Bar, Cocoa

“Best tasting bar I've had, and not chalky at all.”

Reddit · r/IndianFitness
KKestrelkestrel.io · billing software · 8 channels Weekly update ready · Mon 27 Oct
Headline

Mentions of slow support replies doubled to 18% of the conversation this quarter, mostly on Reddit and G2. Praise for quick setup held steady.

Reviews read
1,248
Mentions
3,410
G2 rating
4.5★
Rated 1–3★
11%
Top issuesshare of relevant mentions · this quarter
  1. Slow support replies18%Rising
  2. Price jump at renewal12%Steady
  3. Proration is confusing7%Easing
  4. Dunning emails land in spam5%New
  5. SSO setup2%Too few to call
By channel
  • Reddit1,320
  • G21,048
  • X960
  • YouTube410
  • App Store126
  • Trustpilot74
Evidence

“Took four days to get a reply about a failed payment run.”

G2 · 2★ · Kestrel Billing

“Set it up in an afternoon. The Stripe sync just worked.”

Reddit · r/SaaS

Sample reports for fictional brands, with illustrative data.

Reads the places your customers actually talk

  • Amazon.in
  • Flipkart
  • Myntra
  • Nykaa
  • AJIO
  • BigBasket
  • Tata 1mg
  • HealthKart
  • FirstCry
  • Your store's reviews
  • ConsumerComplaints.in
  • Voxya
  • G2
  • Trustpilot
  • App Store
  • Google Play
  • Reddit
  • YouTube
  • Instagram
  • X
  • News
  • The open web

Plus store review apps such as Judge.me, Yotpo, Okendo, Loox, Stamped, Reviews.io and Nector. Over 20 channels in all, and the report names any it couldn't read.

Your customers already told you what to fix. It's spread across twenty places, in a dozen formats, and nobody has time to read it all.

01

Scattered everywhere

Marketplace reviews, G2 and Trustpilot, your own store, Reddit threads, YouTube comments, complaint boards. Each holds part of the story, and none of them talk to each other.

02

Stars don't say why

A 4.4★ average can hide a melting bar, a size that runs small or a support queue that takes four days. The reason is in the words, and nobody reads the words.

03

Mentions aren't products

Social listening tells you how loud people are about your brand. It doesn't tell you which product is breaking, on which channel, or whether it's getting worse.

Built for how you sell

Physical products or software, one honest read.

D2C and consumer brands

Which product is breaking, and on which marketplace?

  • Amazon.in
  • Flipkart
  • Myntra
  • Nykaa
  • Your store
  • Instagram
  • YouTube
  • Complaint boards
  • Is the new flavour landing, or just selling?
  • Why did our Flipkart rating slip this month?
  • Are delivery complaints about the courier or the packaging?

Coating meltsSize runs smallWrong item deliveredFragrance lastsGreat value

SaaS and software companies

What do users say about each product, and is it getting worse?

  • G2
  • Trustpilot
  • App Store
  • Google Play
  • Reddit
  • X
  • YouTube
  • News
  • Is support the reason people talk about leaving?
  • Did the pricing change land badly, and where?
  • What breaks most in the mobile app?

Slow support repliesPrice at renewalApp crashes on loginQuick setupGreat integrations

How it works

From your website to a weekly read, with a person checking every judgement call.

  1. 01

    Give us your website

    Outsight works out what you sell, where you sell it and where people talk about you.

    yourbrand.comD2C or SaaSMarketsChannels
  2. 02

    Map your products

    Every listing, app and review page is matched to your product lines and variants. We confirm it with you before anything is collected.

    B0C7…KQG2iOS app→ your lines
  3. 03

    Read everything

    Reviews, comments, posts and complaints are collected, and each is tagged against themes specific to your brand.

    11,082 reviews · 2,626 mentions
  4. 04

    Report, then every Monday

    A full report on everything said so far, then a short update each week on what changed.

    Weekly update · Mon 27 Oct

Product level

Feedback on the product, not just the brand.

Outsight finds your products wherever they're listed, including variation families, renamed listings, retired products and your apps on both stores, and ties each review to the product and variant it's about. So “the coating melts” lands on the Cocoa bar, and “the iOS app logs me out” lands on the app.

  • Products, variants, apps and outlets, each with its own reviews
  • New listings flagged every week and confirmed before they're counted
  • Amazon.in B0C7…KQ · 12 × 60 g
  • Amazon.in B0C8…T2 · 6 × 60 g
  • Flipkart Cocoa Crunch Protein Bar
  • Brand store /cocoa-crunch-bar
  • BigBasket Protein Bar – Cocoa
Product line Protein Bar Variant · Cocoa 5 listings2,140 reviews

Trends you can trust

Rising means rising. Thin data says so.

A theme is called rising only when the numbers hold up: shares compared within each channel, tested for significance, with minimum sample sizes. When there isn't enough to go on, the report says “too few to call” instead of guessing.

  • Themes are fixed once found, so this week compares with last week
  • Every number in a written summary is checked against the data
Slow support repliesshare of relevant mentions, by quarterRising
  • Risingat least 1.75× the share before, and significant
  • Easinghalf the share before, or less
  • Newnothing before, enough now
  • Too few to callnot enough to say either way

Every Monday

A weekly update worth reading.

Each week Outsight writes up what changed: volume and ratings against the four weeks before, themes rising or easing, rating moves on your listings, new products. Every highlight cites the reviews behind it. Older items found late are labelled backfill, never passed off as news.

  • Quotes verbatim, each linked to its source
  • A quiet week reads as a quiet week
Weekly update20–26 Oct 2026

A heavier week: 62 reviews, against about 23 a week before. Most of the increase is Protein Bar reviews on Amazon.in after the October restock, a third of them about melted coating.

  • Reviews62≈ 23 a week before
  • Average4.1★was 4.4★
  • New products1Cold Coffee, 6-pack
  • RisingCoating melts in transit8 reviews
  • Praise“Finally a bar that isn't chalky”3 reviews
  • Backfill41 older reviews found lateby channel

Honest coverage

Partial is never passed off as complete.

Every request to every source is recorded with how it ended. If a store let us read only part of its reviews, or a channel blocked us, the report says how much was read and what's missing, instead of quietly leaving it out.

  • What was read, set against what each source reports
  • Gaps named, so you know what the numbers don't cover
Sourcesread · of what the source reports
  • Brand store10,000 of 29,446Partial
  • Amazon.in4,812Complete
  • G21,048Complete
  • Google Play838 of 878Complete
  • Google Maps0Gated
  • Quick commerce–Not collected

Store figures cover the newest 10,000 of 29,446 reviews, posted 18 May – 26 Oct.

  • Not this brand

    Namesakes stay out. A theme park, a fan forum or another company with a name like yours won't end up in your report.

  • Corrections that stick

    Merge two themes, hide one, fix a tag: later weeks respect it, and every change can be undone.

  • Apps and outlets

    App Store and Google Play reviews for your apps, and every physical outlet with its own reviews.

  • Instagram, too

    Your account's posts and comments, and creators' posts that name you, read with everything else.

  • Private by default

    Only people you invite see your reports. Your organization's admin manages your team.

  • Ask, don't dig

    Our team works with an assistant that reads your data, so a question about your brand gets an answer, not a spreadsheet.

For investors and holding companies

Every brand in your portfolio, read the same way.

D2C brands and software companies side by side, measured by one method, so comparisons are fair. See a quality problem or a slipping channel before it shows up in the numbers.

  • One view across every brand you hold
  • Read-only access for partners and analysts
  • Co-investors can each have their own view
20+channels: marketplaces, review sites, app stores, social and news
11,000+reviews read for a single brand, each tied to its product
Mon.a new update every week, on what changed and why

Questions

The short answers.

Anything else, ask us when you request access.

What does Outsight read?

For consumer brands: marketplaces (Amazon.in, Flipkart, Myntra, Nykaa, AJIO, BigBasket, Tata 1mg, HealthKart, FirstCry), your store's own reviews and complaint boards. For software: G2, Trustpilot, the App Store and Google Play. For everyone: Reddit, YouTube, X, Instagram and the news. Which ones depends on where your customers are.

Does it work for software companies?

Yes. For a SaaS company Outsight reads G2 and Trustpilot reviews, your apps on both stores, and the conversation on Reddit, X, YouTube and the news. When most of the talk is in posts rather than reviews, the report is built on that conversation instead.

Do you need access to our store or accounts?

No. Outsight reads what is public: the reviews your store already shows, marketplace and review-site listings, app store pages and public posts. There's nothing to install and nothing to connect.

How is this different from social listening?

Social listening counts mentions of a brand. Outsight ties each review and mention to the product it is about, keeps themes stable over time so weeks compare, and tests whether a change is real before calling it a trend.

Which markets do you cover?

India first, with its marketplaces covered in depth. Review sites, app stores and social channels work in any market.

What if you can't read a channel?

The report says so. Quick commerce apps, for example, can't be read yet, so they show up as a gap rather than silently missing. Every request to every source is recorded with its outcome.

Who can see our report?

Only people you invite. Your organization's admin manages your team, and investors see only the brands in their own portfolio.

How do we start?

Request access below. We set up your brand, check the channels and product mapping with you, and send you your first report. Weekly updates follow every Monday.

Request access

See what your customers are saying.

Tell us about your brand or portfolio. We'll get in touch to set it up with you.

  1. We set up your brand from your website.
  2. You confirm the channels and the product mapping.
  3. You get your report, then an update every Monday.
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